Clothing designed by kids, for causes they chose
Cause-based clothing: kids drew the designs and picked the cause, and half the profit went to it. Partnerships with HealthRight International and the Arbor Day Foundation.
CategoryImpact commerce · Co-founder
Year2022 – 2023
RoleCo-founder, Data & Growth
The idea
Through their art and optimism, kids express a freedom, vision and hope that we tend to lose as we age. All Baby turned children's drawings into clothing designs — and each child chose the cause their design would support. Half of the profit was donated.
What happened
- Two product cycles, run from New York.
- Partnerships with HealthRight International and the Arbor Day Foundation.
- Extremely strong social reach — and a hard-won lesson that reach and conversion are different problems.
Marshall's role
Co-founder leading data and growth.
