I'm obsessed with how digital technologies alter our relationship to knowledge, reality and each other.
Research agents · Co-founder & CAIOMapping the world's scientific capacityA routing layer for academic research and R&D: the largest graph of global scientific capacity, connecting companies and researchers with the instruments and labs that can run their experiments.A routing layer for academic research and R&D: the largest graph of global scientific capacity, connecting companies and researchers with the instruments and labs that can run their experiments.AI · EdTechAn AI tutor for Sweden's university entrance examAn AI test-taking platform for the Swedish Högskoleprovet (HP) that helped a couple hundred students get better results.An AI test-taking platform for the Swedish Högskoleprovet (HP) that helped a couple hundred students get better results.Impact commerce · Co-founderClothing designed by kids, for causes they choseCause-based clothing: kids drew the designs and picked the cause, and half the profit went to it. Partnerships with HealthRight International and the Arbor Day Foundation.Cause-based clothing: kids drew the designs and picked the cause, and half the profit went to it. Partnerships with HealthRight International and the Arbor Day Foundation.Health · Science · Co-founderA decentralized scientific advisory boardMarshall's first startup: aggregating expert opinion on the gut microbiome so products could be built on broad scientific support.Marshall's first startup: aggregating expert opinion on the gut microbiome so products could be built on broad scientific support.Research agents · Co-founder & CAIOMapping the world's scientific capacityA routing layer for academic research and R&D: the largest graph of global scientific capacity, connecting companies and researchers with the instruments and labs that can run their experiments.A routing layer for academic research and R&D: the largest graph of global scientific capacity, connecting companies and researchers with the instruments and labs that can run their experiments.AI · EdTechAn AI tutor for Sweden's university entrance examAn AI test-taking platform for the Swedish Högskoleprovet (HP) that helped a couple hundred students get better results.An AI test-taking platform for the Swedish Högskoleprovet (HP) that helped a couple hundred students get better results.Impact commerce · Co-founderClothing designed by kids, for causes they choseCause-based clothing: kids drew the designs and picked the cause, and half the profit went to it. Partnerships with HealthRight International and the Arbor Day Foundation.Cause-based clothing: kids drew the designs and picked the cause, and half the profit went to it. Partnerships with HealthRight International and the Arbor Day Foundation.Health · Science · Co-founderA decentralized scientific advisory boardMarshall's first startup: aggregating expert opinion on the gut microbiome so products could be built on broad scientific support.Marshall's first startup: aggregating expert opinion on the gut microbiome so products could be built on broad scientific support.Tech consulting · Co-founderA remote tech studioCo-founded a remote tech consulting studio and led its technology. Rubens, the AI test-prep platform, was built here.Co-founded a remote tech consulting studio and led its technology. Rubens, the AI test-prep platform, was built here.Research · StrategyStrategy for an early-stage art marketplaceA data-driven strategy report for an art marketplace that later joined Y Combinator (2020).A data-driven strategy report for an art marketplace that later joined Y Combinator (2020).Film · Theater · ResearchDevelopment at an award-winning production companyDevelopment and culture research for film, television and theater — including To Kill a Mockingbird on Broadway and Mid90s.Development and culture research for film, television and theater — including To Kill a Mockingbird on Broadway and Mid90s.Consulting · Web developmentWeb development consultingWeb development consultant at Exsitec in Uppsala.Web development consultant at Exsitec in Uppsala.Jan 15, 2025The EU isn't behind on AI. It needs a different track.“Behind” implies a race to the same place. What if the EU treated AI as a right rather than a commodity?Oct 15, 2024The Law of Artificial UnintelligenceWhen it comes to prompt engineering, practicing selective stupidity might be a good idea.
researchThe Human InterfaceMSc dissertation at UCL (2020, Distinction) on the implications of AI generated and automated rationalities — and other data driven informa…researchInflectionUndergraduate colloquium at NYU Gallatin: Inflection — The Simulation and Feedback of Identity, Ideology, Thought and Culture Through Digit…writingNOTE 01 — on vibe codingA short reflection, published by Abstract, on vibe coding, expression and the strange new ways we're beginning to work with intelligence —…talkWhy build in UppsalaSpoke with community leaders at Stockholms Handelskammare in Uppsala about why Abstract builds there — and why Sweden punches far above its…awardSKAPA Talent Award — Uppsala regional winnerIn 2025, Abstract was named Uppsala's regional winner of the SKAPA Talent Award, Sweden's largest innovation prize, founded in memory of Al…awardFramtidens Entreprenör — finalistAbstract reached the November 2025 final of DNB Carnegie and Svenska Dagbladet's competition for Sweden's most promising startups and pitch…awardÅrets Unga Idé 2026 — finalistAbstract was one of ten finalists for Idea of the Year 2026 (final held 5 May 2026 in Gothenburg), awarded by the Swedish Federation of Bus…writingThe Virtual Chestnut Tree & Information OverloadNews Decoder, 2018. We gossip today as people did centuries ago — but the volume and speed of information overwhelm us.writingSocial Media: Our Technological Opioid CrisisNews Decoder, 2018. Throwing out our devices won't free us from social media addiction — but a dose of self discipline can go a long way.
