Strategy for an early-stage art marketplace
A data-driven strategy report for an art marketplace that later joined Y Combinator (2020).
CategoryResearch · Strategy
Year2018 – 2019
RoleDigital Research & Strategy Intern
Art in Res sells fine art from independent artists. At the time it was an early-stage startup; it later joined Y Combinator's 2020 class.
Marshall's job was to turn market, business and competitor data into a strategy the leadership team could act on — from why people buy art online to where competing marketplaces were strong or weak.
